Thinking about making your website load faster with Web Performance Optimization (WPO)?

Thinking about making your website load faster with Web Performance Optimization (WPO)?

The World Wide Web’s long-term viability is dependent on quick response times. People utilize the Internet to get information from far away places, but they don’t want to have to wait long for their findings. Due to the continuous expansion in the volume of information and the number of users, ensuring adequate response time for online users has become difficult, resulting in rising web latency.

How Web Core Vitals are affecting your website?

Revenue and ranking are both affected by website performance. Furthermore, Web Performance Optimization success is controlled by performance (WPO). WPO is the ability to improve the performance of web pages. Content, picture, presentation components, a script (CSS/JScript), page elements, page assets, and other page components are examined by WPO.

  • Customer churn: According to research, customers will abandon slower web sites.
  • Revenue: The shopping and check-out functionality of e-commerce sites is critical for conversion.
  • Site traffic is damaged if a page takes more than 3 seconds to load, and most users anticipate a page to load in less than 2 seconds.
  • Multi-device optimization: A well-optimized web page has an influence on the performance of different devices.

Due to the huge and quick development in the volume of information and the number of users, web users are experiencing information overload and drowning. In June 2010, the size of the publicly indexed World Wide Web likely reached 24.39 billion pages.

In 2016, AliExpress made their site faster by a third and received 10.5% more orders

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Even with more network capacity, delays in accessing web-based information remain a severe concern; owing to overhead, web latency has grown, and web performance has dropped. Latency is felt by users due to a variety of factors such as bandwidth, speed, overhead, and viewing a web page.

Vodafone improved their LCP by 31%, resulting in an 8% increase in sales, a 15% increase in their lead to visit rate, and an 11% increase in their cart to visit rate.

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A Google study over millions of page impressions found that when a site meets the recommended thresholds for the Core Web Vitals metrics, users are at least 24% less likely to abandon a page before it finishes loading.

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How to optimize your website performance?

System performance data analysis focuses on the variable speed of web access based on recommendations from Google Web Core vitals via Lighthouse and The test scenario is divided into 2 parts:

    • Preliminary Testing (Pre-Test)

A pre-test is an evaluation of the pages as the baseline for website performance prior to optimization. The Pre-Test test results are then optimized.

    • Test Optimization (Post-Test)

After employing Web Performance Optimization (WPO) Techniques, a Post-Test is performed on the main web portal page. The Post-Test findings are the ultimate outcomes of the technique’s use (WPO).

The process of web optimization can be looked at from a variety of angles:

    • Digital Assets optimization (JS/CSS/HTML/IMAGES)

All improvements are done on client-side presentation components like HTML pages, pictures, and assets are included in client-side speed optimization.

The goal of digital Assets optimization is to lower the size of assets without affecting its quality. It’s important to strike a balance between lowering file size and keeping quality.

    • Premium Infrastructure Implementation (CDN, DNS, PROXY, MIRRORING)

We’ll look at all of the systems involved in the web request processing pipeline in this category. Browser software, CDNs, proxy servers, networks, load balancers, web servers, application servers, integration middleware, backend services, database servers, and other components are involved.

Server-side optimization includes fine-tuning business components, determining the best server configuration, and scaling infrastructure appropriately, among other things.

After Google granted website operators a bit of a delay, the time will soon come. Starting in August 2021, the Core Web Vitals will be a ranking factor.

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