How to get eCommerce Keyword Research Done Right
Search engines are some of the most powerful tools when it comes to driving traffic to your website. Google, Bing, and Yahoo! all have a huge impact on how well your site performs in search rankings. If you don't optimize for these SEs, then you'll be putting yourself at a disadvantage against other eCommerce businesses that do understand SEO strategy.
The most effective way to achieve this, is to engage a team of eCommerce SEO experts who can help you with everything from the keyword research phase onward. However, before you do so, it's important that you first comprehend what SEO is and how it may benefit your biz.
Why using SEO for your eCommerce business?
SEO is essentially the process by which your website can rank well in search engine results pages. Getting a high ranking will enable you to get more visitors, leads, and sales as a result of higher quality rankings on Google or Bing for example. However, SEO doesn't stop at that point - it's also about making sure those top-ranked pages stay that way. So, you'll want to have a plan for monitoring your rankings and optimizing them on an ongoing basis to keep up with the ever-changing algorithms of Google or Bing.
A strong SEO strategy can be particularly beneficial if you're just starting online because there's less competition compared to more established sites. It can also help you to gain a competitive advantage over other eCommerce marketers who don't know any better or have an SEO strategy in place. When it comes down to it, the best way for your business site to perform well is through implementing a sound SEO campaign which includes aspects like keyword research and targeting content towards specific keywords. In addition, you'll want to make sure that your website is designed using responsive web design, which will provide a better user experience across multiple devices.
Keyword research is the process of conducting keyword analysis and determining which keywords to focus on based on their anticipated value. The goal is to establish a list of relevant keywords that have high commercial intent for your website, so it can rank higher in search engine results pages (SERPs). This will allow you to get more traffic than your competitors.
Despite the common belief that organic results are more relevant to queries with informational intent and sponsored results are more relevant to queries with transactional intent (primarily for commercial-oriented queries), it is critical to determine which is the true behavior of users on SERPs when they enter queries with various intents. To conduct keyword research, the entire process will be:
Types of Google's search intents
Transactional intent patterns (TIP):
Are keywords or keyword phrases that potential consumers use to locate the services or products they want to buy. They are also known as transactional keywords using known or abstract patterns. Here users are high-intent consumers and it indicates that they are actively searching to buy something or locate the best spot to buy their merchandise. They are also called Buyer Intent Keywords. Depending on the product or service, this can be done both online and offline.
Informational intent patterns (IIP):
Search engines are answer machines, they dig through billions of bits of data and evaluate thousands of characteristics to determine which are most likely to provide answers to consumers' inquiries. When a user puts a term or phrase into a search query box, search engines evaluate the request, command, and deliver the most relevant results in the shortest time possible.
These terms are frequently preceded by a modifier, such as "how-to" or "what is" When individuals are seeking more information, they frequently search for these terms. When people wish to make an online purchase, they also utilize these modifiers. But usually, Google injects the "People Also Ask" Section on the 3rd Area of interest.
How to use Google for keyword research for free?
Google is the best SEO tool. Google predicts what you might be searching for as you type, and saves your search in the history of recent searches called "Searches". Searches can help target patterns, so save them often when trying to solve a problem it could help you target similar patterns and learn how the BlackBox forecast data works.
Google's related keywords
When you submit a search query Google redirects you to the SERP page where it shows results. Getting related keywords becomes hard once people start to affect it negatively. But when you click on a result link, wait 5 seconds inside that website and return to the SERP page. Google detected a low bounce rate which means it wasn't helpful and to enhance your Search eXperience it will append related keywords under that link.
Google Search Console queries
Google Search Console can give you a head-start in locating and properly optimizing your content. To see your keywords in Google Search Console, start by logging into the tool and clicking "Performance", then scroll down to find the "Queries" tab. The list below it will display all of your search results.
The Keyword Golden Ratio
A typical keyword research approach is the Keyword Golden Ratio. It uses a basic formula and an action that is easy to duplicate. Below we have given you the simple steps to work out how much time is needed in hours per week for developing a 1000-phrase-long keyword validation list, which can then be used in keyword research strategy. The Keyword Golden Ratio is a good starting point for people who are new at keyword research or don't have a lot of time to read up on it. It is a common technique for people who have limited resources and shows how much time should be spent per keyword phrase, depending on its level of difficulty.
The simple process of keyword clustering is when people find a word or phrase that has been searched multiple times, and then they group these words. This allows them to not only create new phrases with the original term in them but also bring up related terms.
This is an example of a keyword cluster:
- Acne treatment
- acne cures
- pimple marks
- red marks
If we have been searching for something for a while, like an acne treatment and it is not working we would be more likely to start searching things like:
- How to get rid of your acne fast?
- How do you remove pimples/pimple marks?
- What causes the red marks on my face?
This will help us better understand what people are looking for when they search. Do this with every keyword phrase and you will start to see patterns and what people are looking for.
Keyword discovery is a process of understanding the needs of your customers by examining how they search using keywords or phrases. You need to know these things because as a business owner, it can help improve efficiency in driving traffic from various sources such as organic search engine results pages (SERPs) and paid search results, such as; Google ADS.
Google Ads Keyword Planner
Once you sign up for an account with Google Ads they will provide the Keyword tool where you can either type in a keyword phrase or upload a file with your list of keywords from Excel. This is also another option to find more related phrases that may be of interest to your business.
Type in your keywords into Google and then click the "Explore" button at the top of the page for a graph that shows how many times people have searched for it over time. You can also type in a word and then click the "Search" button to see how often it has been used.
Why getting a team of eCommerce SEO experts?
The process of building a website with no SEO strategy or plan in place is like driving down the highway without knowing where you are going. Your only hope is to find your way as you go while taking any turn that looks promising until eventually, you end up somewhere. A good eCommerce search engine optimization agency will be able to help guide this process and develop an SEO strategy that will focus on increasing your organic traffic, which is the lifeblood of every website.
Why should I outsource my eCommerce Search Engine Optimization?
It saves you time. You will not have to hire in-house employees or spend valuable hours on optimizing your website and content for search engines, improving conversion rates, understanding analytics data, and improving your website technical SEO, design and content. However, with a team of experts on your side, they can take over and ensure that marketing efforts are optimized across all channels including SEO which will drive qualified traffic towards your site.
How can we help?
We offer an eCommerce search engine optimization package that includes website development and design, content marketing strategy, eCommerce SEO strategy, and analytics audit.